Division: Aprio Digital
Digital Strategy – Embracing Tech Stacks
December 3, 2024
The demands on corporate communications teams have intensified and we are now expected to juggle a variety of skills that help leadership teams monitor public sentiment, manage crises in real time, engage diverse stakeholders, and deliver data-driven insights. This evolving landscape has prompted a crucial shift: the most effective teams no longer rely on isolated tools – they’re building interconnected technology stacks that amplify their reach and responsiveness. But what exactly is a "tech stack," and why should communications professionals care?
The Corporate Comms Tech Stack
We’ve plotted a few example ‘tech stacks’ that companies might use to help digitise their corporate communications functions. There is no one-size-fits-all when it comes to incorporating digital tools into the communications strategy. Understanding how these tools ‘stack; together to help you achieve your aims may be different in each situation.
The AI revolution in corporate communications, balancing speed, volume, and quality
July 30, 2024
Maintaining quality in an AI-enhanced environment is crucial. Jane Barrett from Reuters emphasised this at the summit, stating that while Reuters was following a measured approach to including AI, "No story goes out (in a trusted news brand) without a second pair of eyes."
AI Summit London 2024: Challenges and Opportunities for Tech Leaders
July 24, 2024
As AI rapidly breaks its own hype cycle, tech leaders and C-suite executives face a changing landscape where tough decisions will need to be made
The Digital Communicators Odyssey: Conquering Technology in 2024
December 4, 2023
2024 is fast approaching and businesses will embark on a transformative odyssey reminiscent of Joseph Campbell’s hero’s (or heroine’s) journey — a quest filled with challenges, discoveries, and ultimately, triumph. Our communications leader must navigate unknown terrains, draw upon new resources, and tackle unprecedented foes to conquer an unimaginably difficult quest. But the good news is that overcoming this is possible. In fact it may be the stuff of legends.
The Evolution of Corporate Communication in 2024
Businesses worldwide are making progress toward achieving their digital transformation priorities and will continue to make this a top priority in 2024. This shift encompasses not just the adoption of new back-office or operational technologies; it will also transform the ways in which companies communicate, both internally and externally.
How a business identifies and reaches their audience on social media
November 8, 2023
A business need will define something that needs to be communicated, and from there we can establish who it needs to be communicated to. That gives us a very broad stakeholder view of who we need to speak to. Whether that's government leadership, industry regulators, the media, broader South Africa our customers the list goes on and on.
Case Study: Using Digital Content to Maintain Trust in a Major Banking Brand
July 24, 2023
The effectiveness of our reassurance campaign was evidenced by the significant growth in circulation, a high mailer open rate, and an impressive conversion rate from mailer opens to portal views. Furthermore, high page views underscored a strong level of audience engagement with the content, confirming the success of our strategic approach.
Embracing AI in the workplace
July 10, 2023
The AI (r)evolution looks like it’s here to stay. Unless governments are able to hit the pause button soon, we'd better get our heads around the fact that there's a new digital employee in the office.
Unleashing Digital Influence: Mastering Multi-Channel Stakeholder Engagement
May 26, 2023
Determine your priority audience and allocate budget accordingly. Consider the communication channels your audience uses and the type of information they seek. Your message should reach them where they are and in a format they understand.