The Digital Communicators Odyssey: Conquering Technology in 2024

December 4, 2023

2024 is fast approaching and businesses will embark on a transformative odyssey reminiscent of Joseph Campbell’s hero’s (or heroine’s) journey — a quest filled with challenges, discoveries, and ultimately, triumph. Our communications leader must navigate unknown terrains, draw upon new resources, and tackle unprecedented foes to conquer an unimaginably difficult quest. But the good news is that overcoming this is possible. In fact it may be the stuff of legends.

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The Evolution of Corporate Communication in 2024

Businesses worldwide are making progress toward achieving their digital transformation priorities and will continue to make this a top priority in 2024. This shift encompasses not just the adoption of new back-office or operational technologies; it will also transform the ways in which companies communicate, both internally and externally.

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How a business identifies and reaches their audience on social media

November 8, 2023

A business need will define something that needs to be communicated, and from there we can establish who it needs to be communicated to. That gives us a very broad stakeholder view of who we need to speak to. Whether that's government leadership, industry regulators, the media, broader South Africa our customers the list goes on and on.

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Case Study: Using Digital Content to Maintain Trust in a Major Banking Brand

July 24, 2023

The effectiveness of our reassurance campaign was evidenced by the significant growth in circulation, a high mailer open rate, and an impressive conversion rate from mailer opens to portal views. Furthermore, high page views underscored a strong level of audience engagement with the content, confirming the success of our strategic approach.

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Embracing AI in the workplace

July 10, 2023

The AI (r)evolution looks like it’s here to stay. Unless governments are able to hit the pause button soon, we'd better get our heads around the fact that there's a new digital employee in the office.

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Unleashing Digital Influence: Mastering Multi-Channel Stakeholder Engagement

May 26, 2023

Determine your priority audience and allocate budget accordingly. Consider the communication channels your audience uses and the type of information they seek. Your message should reach them where they are and in a format they understand.

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Four Digital Trends Corporate Communicators Should Look Out For In 2023

December 14, 2022

  It’s hard to believe we’re three years into the 2020s, and yet it’s already been an eventful decade. We’ve seen the world rocked by pandemics, global conflict, political upsets and tech disruption on a completely new scale.   Through it all, digital platforms are allowing us to build strong […]

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Should you be on social media

November 5, 2022

95% of the world's internet users those who are connected or currently use social media apps or websites. They're using it for a variety of different reasons. Connecting with family, checking out the news, looking for opportunities and looking for content.

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The role content plays in social media

In a digital world you can't afford to wait too long to grab hold of an interesting topic. if you have something to say, say it. If you don't publish it someone else will.

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The Metaverse And The Future Of Business Communications

September 26, 2022

26 Sep 2022 Many business leaders are still hesitant to bet on the metaverse and whether it will become a real part of business communications in the future. The technology itself is uncomfortable and a bit clumsy but the potential applications can’t be ignored. The key to successful business communications […]

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