Our Insights
February 4, 2026
Africa will be home to 42% of the world’s youth by 2030 and home to the world’s future workforce by 2050 during a tech-driven era. In fact, by the middle of the century, Africa will be the only major region with a growing working-age population.
January 28, 2026
Media relations is central to our work at Aprio and we depend on strong relationships with journalists to tell our clients' stories effectively. We came across a fascinating article that explains how journalists are adopting AI, against the backdrop of copyright concerns and some tension between AI companies and news organisations in the past .
May 14, 2025
As organisations rush to implement AI-first approaches, it is becoming apparent that the biggest risk companies may face in their AI implementation journey might be resistance to the technology itself. Despite the promises of increased productivity and efficiency, the gap between expectation and reality has started to widen, creating new challenges for businesses and employees alike.
In strategic communications, we’ve long been taught to craft polished messages, maintain a pristine image, and carefully control the narrative. But in an era where authenticity reigns supreme, is this approach still effective? Or are we missing a critical opportunity to connect more deeply with our teams, clients, and stakeholders?
Imagine a band where the guitarist rushes the solo, the drummer misses the beat, and the singer goes off-key. Instead of rehearsing, they blame the sound mixer, demanding louder volume, slicker effects, or a better microphone to mask the flaws.
AI technology has advanced at a breath-taking pace and is now a part of our online and even physical worlds such as internet-of-things (IoT). While it is mostly a positive and supplemental development, there are unfortunately also very sinister and dangerous dimensions to AI technology.
December 3, 2024
We chatted to Michael Rubenstein our Head of Africa at Aprio Group about communications trends on the continent. We discovered that these are not too different to trends in other parts of the world.
Navigating the modern reputation landscape can feel like sailing through stormy seas. Factors influencing your brand’s perception can erupt from anywhere, often beyond your control. One negative tweet can lead to a trending hashtag, and headlines can be reshaped in the blink of an eye due to global events or unforeseen crises. So, how do you stay ahead of the curve?
A corporate website portrays the company’s brand to the world and needs to be as informative as possible. A major challenge with corporate websites is catering for all the different audiences that will visit it. While a glitzy website with flashy photos and reams of descriptive paragraphs will impress many people, there are some with very specific needs.
The demands on corporate communications teams have intensified and we are now expected to juggle a variety of skills that help leadership teams monitor public sentiment, manage crises in real time, engage diverse stakeholders, and deliver data-driven insights. This evolving landscape has prompted a crucial shift: