The Corporate Comms Tech Stack

December 3, 2024

How to use this resource

We’ve plotted a few example ‘tech stacks’ that companies might use to help digitise their corporate communications functions. There is no one-size-fits-all when it comes to incorporating digital tools into the communications strategy. Understanding how these tools ‘stack; together to help you achieve your aims may be different in each situation. 

Download The Corporate Comms Tech Stack

1.Start with your core function 

Look at the section of the inner circle that most closely matches your role. For example: 

• Investor relations teams: We’ve stacked Bloomberg alongside QuantiFire for shareholder analysis, as well as ON24 to enhance virtual investor days with online presentation and Q&As. 

• Media & PR teams: Consider how Meltwater’s monitoring capabilities might complement Brandwatch’s social listening, and how Prowly might then streamline your media outreach through media release dissemination. 

• Crisis teams: In this example, DH4 incident management features work alongside Signal.Ai’s real-time monitoring.

2.Explore Adjacent Tools 

Often, the most innovative solutions come from borrowing tools from adjacent functions. For instance: 

• Crisis teams might benefit from social media monitoring tools typically used by PR teams 

• Employee communications could leverage community engagement platforms 

• IR teams might find value in PR analytics tools, especially during the financial results season 

3.Don’t forget about the broader stack 

The outer circle represents tools that are used to support most of the stakeholder communication functions across an organisation but are not necessarily tied to just one. These might include: 

• Collaboration tools: Microsoft Teams, Slack, Asana 

• Content creation: Canva, Adobe Suite, Runway 

• AI and Automation: ChatGPT, Claude, GitHub Copilot 

• Analytics: Google Analytics, Tableau, Power BI 

How does this compare to your team’s stack? 

The communications technology landscape is constantly evolving, and we want to keep this resource current. Have you discovered: 

• A new tool that should be included? 

• An innovative way to use existing tools? 

• A creative integration between different platforms? 

Reach out to our digital team at digital@aprio.co.za and let us know. Your insights will help fellow communications professionals build more effective tech stacks.