Our Insights on open AI academy for News Organisations

January 28, 2026

Media relations is central to our work at Aprio and we depend on strong relationships with journalists to tell our clients’ stories effectively. We came across a fascinating article that explains how journalists are adopting AI, against the backdrop of copyright concerns and some tension between AI companies and news organisations in the past . It has significant implications for how communications agencies like ours work with media partners.

Here are a few takeaways from the article:

OpenAI just launched the OpenAI Academy for News Organisations, a free learning hub designed to help journalists, editors, and publishers integrate AI into their workflows responsibly and effectively.

The media landscape is evolving and news organisations are actively adopting AI tools for research, fact-gathering, translation, and data analysis. For us, understanding these capabilities will help us pitch our clients’ stories more strategically.

Efficiency gains are apparent as journalists are using AI to handle time-consuming tasks, freeing them up for high-impact reporting. For us this means we need to focus on providing truly newsworthy stories.

The tool allows for multilingual opportunities – especially great for South Africa with our 11 official languages and should this tool come our way, AI-powered translation means our clients’ stories can potentially reach a wider audience.

There is a distinct partnership approach with OpenAI working with 800+ million ChatGPT users and major publishers (News Corp, Axios, FT, Condé Nast), and we will see the media ecosystem being reshaped by these collaborations.

For more, read: https://lnkd.in/eGnDsdj6

As we help clients tell their stories, staying informed about how newsrooms are transforming their processes ensures we remain effective partners to the journalists we work with.