Category: Aprio Update
Are your people ready for AI?
May 14, 2025
As organisations rush to implement AI-first approaches, it is becoming apparent that the biggest risk companies may face in their AI implementation journey might be resistance to the technology itself. Despite the promises of increased productivity and efficiency, the gap between expectation and reality has started to widen, creating new challenges for businesses and employees alike.
Radical Transparency: When Oversharing Becomes a Leadership Superpower
In strategic communications, we’ve long been taught to craft polished messages, maintain a pristine image, and carefully control the narrative. But in an era where authenticity reigns supreme, is this approach still effective? Or are we missing a critical opportunity to connect more deeply with our teams, clients, and stakeholders?
When the business is out of tune, no message can fix the song
Imagine a band where the guitarist rushes the solo, the drummer misses the beat, and the singer goes off-key. Instead of rehearsing, they blame the sound mixer, demanding louder volume, slicker effects, or a better microphone to mask the flaws.
Deepfakes and the role of IR in protecting your company’s reputation
AI technology has advanced at a breath-taking pace and is now a part of our online and even physical worlds such as internet-of-things (IoT). While it is mostly a positive and supplemental development, there are unfortunately also very sinister and dangerous dimensions to AI technology.
Top five trends that defined strategic communications in 2024
December 3, 2024
We chatted to Michael Rubenstein our Head of Africa at Aprio Group about communications trends on the continent. We discovered that these are not too different to trends in other parts of the world.
Build reputation resilience with Armour
Navigating the modern reputation landscape can feel like sailing through stormy seas. Factors influencing your brand’s perception can erupt from anywhere, often beyond your control. One negative tweet can lead to a trending hashtag, and headlines can be reshaped in the blink of an eye due to global events or unforeseen crises. So, how do you stay ahead of the curve?
Your corporate website – what analysts look for
A corporate website portrays the company’s brand to the world and needs to be as informative as possible. A major challenge with corporate websites is catering for all the different audiences that will visit it. While a glitzy website with flashy photos and reams of descriptive paragraphs will impress many people, there are some with very specific needs.
Digital Strategy – Embracing Tech Stacks
The demands on corporate communications teams have intensified and we are now expected to juggle a variety of skills that help leadership teams monitor public sentiment, manage crises in real time, engage diverse stakeholders, and deliver data-driven insights. This evolving landscape has prompted a crucial shift:
The Corporate Comms Tech Stack
We’ve plotted a few example ‘tech stacks’ that companies might use to help digitise their corporate communications functions. There is no one-size-fits-all when it comes to incorporating digital tools into the communications strategy. Understanding how these tools ‘stack; together to help you achieve your aims may be different in each situation.
A message of gratitude. Celebrating resilience and growth.
As we approach the close of 2024, I want to take a moment to reflect on an extraordinary year for the Aprio Group. It has been a period of transformation, innovation, and growth – not only for Aprio, but also for South Africa and the continent.