Our Insights
July 17, 2026
When a cyber incident occurs, organisations are judged not only by how quickly they restore systems, but by how effectively they communicate with the people who matter most. Aprio is offering a limited number of complimentary and confidential Cyber-crisis Readiness Review Consultations, designed to help executive and communications leaders assess their organisation's preparedness before a cyber incident becomes a reputational crisis.
January 28, 2026
Media relations is central to our work at Aprio and we depend on strong relationships with journalists to tell our clients' stories effectively. We came across a fascinating article that explains how journalists are adopting AI, against the backdrop of copyright concerns and some tension between AI companies and news organisations in the past .
May 14, 2025
As organisations rush to implement AI-first approaches, it is becoming apparent that the biggest risk companies may face in their AI implementation journey might be resistance to the technology itself. Despite the promises of increased productivity and efficiency, the gap between expectation and reality has started to widen, creating new challenges for businesses and employees alike.
In strategic communications, we’ve long been taught to craft polished messages, maintain a pristine image, and carefully control the narrative. But in an era where authenticity reigns supreme, is this approach still effective? Or are we missing a critical opportunity to connect more deeply with our teams, clients, and stakeholders?
December 3, 2024
The demands on corporate communications teams have intensified and we are now expected to juggle a variety of skills that help leadership teams monitor public sentiment, manage crises in real time, engage diverse stakeholders, and deliver data-driven insights. This evolving landscape has prompted a crucial shift:
We’ve plotted a few example ‘tech stacks’ that companies might use to help digitise their corporate communications functions. There is no one-size-fits-all when it comes to incorporating digital tools into the communications strategy. Understanding how these tools ‘stack; together to help you achieve your aims may be different in each situation.
July 30, 2024
Maintaining quality in an AI-enhanced environment is crucial. Jane Barrett from Reuters emphasised this at the summit, stating that while Reuters was following a measured approach to including AI, "No story goes out (in a trusted news brand) without a second pair of eyes."
July 24, 2024
As AI rapidly breaks its own hype cycle, tech leaders and C-suite executives face a changing landscape where tough decisions will need to be made
December 4, 2023
2024 is fast approaching and businesses will embark on a transformative odyssey reminiscent of Joseph Campbell’s hero’s (or heroine’s) journey — a quest filled with challenges, discoveries, and ultimately, triumph. Our communications leader must navigate unknown terrains, draw upon new resources, and tackle unprecedented foes to conquer an unimaginably difficult quest. But the good news is that overcoming this is possible. In fact it may be the stuff of legends.
Businesses worldwide are making progress toward achieving their digital transformation priorities and will continue to make this a top priority in 2024. This shift encompasses not just the adoption of new back-office or operational technologies; it will also transform the ways in which companies communicate, both internally and externally.