Our Insights
December 3, 2024
The demands on corporate communications teams have intensified and we are now expected to juggle a variety of skills that help leadership teams monitor public sentiment, manage crises in real time, engage diverse stakeholders, and deliver data-driven insights. This evolving landscape has prompted a crucial shift:
We’ve plotted a few example ‘tech stacks’ that companies might use to help digitise their corporate communications functions. There is no one-size-fits-all when it comes to incorporating digital tools into the communications strategy. Understanding how these tools ‘stack; together to help you achieve your aims may be different in each situation.
July 30, 2024
Maintaining quality in an AI-enhanced environment is crucial. Jane Barrett from Reuters emphasised this at the summit, stating that while Reuters was following a measured approach to including AI, "No story goes out (in a trusted news brand) without a second pair of eyes."
July 24, 2024
As AI rapidly breaks its own hype cycle, tech leaders and C-suite executives face a changing landscape where tough decisions will need to be made
December 4, 2023
2024 is fast approaching and businesses will embark on a transformative odyssey reminiscent of Joseph Campbell’s hero’s (or heroine’s) journey — a quest filled with challenges, discoveries, and ultimately, triumph. Our communications leader must navigate unknown terrains, draw upon new resources, and tackle unprecedented foes to conquer an unimaginably difficult quest. But the good news is that overcoming this is possible. In fact it may be the stuff of legends.
Businesses worldwide are making progress toward achieving their digital transformation priorities and will continue to make this a top priority in 2024. This shift encompasses not just the adoption of new back-office or operational technologies; it will also transform the ways in which companies communicate, both internally and externally.
July 10, 2023
The AI (r)evolution looks like it’s here to stay. Unless governments are able to hit the pause button soon, we'd better get our heads around the fact that there's a new digital employee in the office.
May 26, 2023
Determine your priority audience and allocate budget accordingly. Consider the communication channels your audience uses and the type of information they seek. Your message should reach them where they are and in a format they understand.
December 14, 2022
It’s hard to believe we’re three years into the 2020s, and yet it’s already been an eventful decade. We’ve seen the world rocked by pandemics, global conflict, political upsets and tech disruption on a completely new scale. Through it all, digital platforms are allowing us to build strong […]
September 26, 2022
26 Sep 2022 Many business leaders are still hesitant to bet on the metaverse and whether it will become a real part of business communications in the future. The technology itself is uncomfortable and a bit clumsy but the potential applications can’t be ignored. The key to successful business communications […]