Author: Thomas McLachlan
The Mining Industry Has Taken To Twitter To Attract The Eye Of Global Investors
April 14, 2021
The mining industry has certainly got the message that people are what keeps it going – not just profits, and it now uses the full array of social media platforms to help tell its story, with Twitter, surprisingly, taking the lead.
Cyber Crises – Downplay The Communications Response At Your Peril!
November 19, 2020
Cyber security was named as the top concern among South Africa’s business leaders in 2019, and that cyber security features as the most prevalent concern on the risk registers of JSE Top 40 companies.
Digital campaign grows LPGSA’s social media footprint
Aprio Digital launched a digital campaign for the Liquified Petroleum Gas Association South Africa (LPGSA) to educate consumers about the benefits of LPGas and to encourage its safe and compliant use.
Deepfakes: They’re About To Change How We See The World
Deepfakes have only been around for two and a half years – already it’s clear that this newcomer in the misinformation age is likely to bring major disruption.
Crisis Communications In The Time Of Covid-19
August 31, 2020
Very few companies actually have a pandemic listed on their risk registers, even though some have business continuity plans in place for a natural disaster like an earthquake or flood or sustained electricity outages.
#SaveMyLivelihood – campaign to secure jobs during Covid-19
As a result of the Covid-19 pandemic, a set of entirely new solutions was needed to save lives while also making sure people’s livelihoods are protected. Aprio helped lead the creation of an industry-wide virtual coalition platform.
Aprio Works With Implats To Roll Out A Gender-Based Violence Social Media Campaign
Impala Platinum (Implats) launched a social media campaign in response to the horrific surge of gender-based violence experienced by women across South Africa, during the COVID-19 lockdown.
Why Its Critical For Companies To Shift To Digital Platforms
That old saying of “adapt or die” has never been more true or relevant, particularly when referring to today’s business and the corporate world. COVID-19 has shifted the goalposts and forced all of us to rethink the business strategies and best practice we employ. Even prior to COVID-19, global […]
Case Study: Driving Social Media Growth & Community Engagement for Implats
May 15, 2020
Since Aprio Digital launched their social media pages, Implats’ platforms have seen a marked increase in traction and reach.
A New Digital Offering
A social media service offering is an essential part of any company’s content marketing and communication strategy. However, to be successful, it must serve as a nucleus for quality content. Whether it’s on your website, Facebook, Twitter or LinkedIn, growing your social media presence should be an important part […]