Author: Thomas McLachlan
The AI revolution in corporate communications, balancing speed, volume, and quality
July 30, 2024
Maintaining quality in an AI-enhanced environment is crucial. Jane Barrett from Reuters emphasised this at the summit, stating that while Reuters was following a measured approach to including AI, "No story goes out (in a trusted news brand) without a second pair of eyes."
The Evolution of Corporate Communication in 2024
December 4, 2023
Businesses worldwide are making progress toward achieving their digital transformation priorities and will continue to make this a top priority in 2024. This shift encompasses not just the adoption of new back-office or operational technologies; it will also transform the ways in which companies communicate, both internally and externally.
Embracing AI in the workplace
July 10, 2023
The AI (r)evolution looks like it’s here to stay. Unless governments are able to hit the pause button soon, we'd better get our heads around the fact that there's a new digital employee in the office.
Unleashing Digital Influence: Mastering Multi-Channel Stakeholder Engagement
May 26, 2023
Determine your priority audience and allocate budget accordingly. Consider the communication channels your audience uses and the type of information they seek. Your message should reach them where they are and in a format they understand.
Crisis Simulations: Practice Makes Perfect
May 25, 2023
You can take practical, cost-effective steps to build organisational resilience and the ability to work through a crisis with your reputation still largely intact.
Crisis Management Trends Into 2023
December 14, 2022
It’s that time of the year when many marketing and public relations consultants make bold, and frequently highly speculative predictions about trends they think will get some momentum in 2023.
Four Digital Trends Corporate Communicators Should Look Out For In 2023
It’s hard to believe we’re three years into the 2020s, and yet it’s already been an eventful decade. We’ve seen the world rocked by pandemics, global conflict, political upsets and tech disruption on a completely new scale. Through it all, digital platforms are allowing us to build strong […]
ESG Risks Are Getting More Attention, But Reputation Risk Appears To Be Diminishing
September 26, 2022
While The Economist may have characterised Environment, Social and Governance (ESG) investing in a July 2022 special report as having “turned from an investment craze attracting trillions of dollars on promises to make the world a better place into a source of eye-rolling cynicism”, it seems ESG-related risks are now […]
The Metaverse And The Future Of Business Communications
26 Sep 2022 Many business leaders are still hesitant to bet on the metaverse and whether it will become a real part of business communications in the future. The technology itself is uncomfortable and a bit clumsy but the potential applications can’t be ignored. The key to successful business communications […]
If Your Company Sponsors Anyone Or Anything, Are You Prepared For The Associated Reputation Risks?
May 16, 2022
A brand ambassador for your organisation who makes the news for his anti-vaxxing stance. The celebrity face and voice for your product or service, who is going viral after allegations of domestic violence surface on Twitter. The sports stadium bearing your company’s name, but where the sports team or sports […]