Tag: AI
Are your people ready for AI?
May 14, 2025
As organisations rush to implement AI-first approaches, it is becoming apparent that the biggest risk companies may face in their AI implementation journey might be resistance to the technology itself. Despite the promises of increased productivity and efficiency, the gap between expectation and reality has started to widen, creating new challenges for businesses and employees alike.
Deepfakes and the role of IR in protecting your company’s reputation
AI technology has advanced at a breath-taking pace and is now a part of our online and even physical worlds such as internet-of-things (IoT). While it is mostly a positive and supplemental development, there are unfortunately also very sinister and dangerous dimensions to AI technology.
The AI revolution in corporate communications, balancing speed, volume, and quality
July 30, 2024
Maintaining quality in an AI-enhanced environment is crucial. Jane Barrett from Reuters emphasised this at the summit, stating that while Reuters was following a measured approach to including AI, "No story goes out (in a trusted news brand) without a second pair of eyes."
AI Summit London 2024: Challenges and Opportunities for Tech Leaders
July 24, 2024
As AI rapidly breaks its own hype cycle, tech leaders and C-suite executives face a changing landscape where tough decisions will need to be made
The Evolution of Corporate Communication in 2024
December 4, 2023
Businesses worldwide are making progress toward achieving their digital transformation priorities and will continue to make this a top priority in 2024. This shift encompasses not just the adoption of new back-office or operational technologies; it will also transform the ways in which companies communicate, both internally and externally.
Embracing AI in the workplace
July 10, 2023
The AI (r)evolution looks like it’s here to stay. Unless governments are able to hit the pause button soon, we'd better get our heads around the fact that there's a new digital employee in the office.
Deepfakes: They’re About To Change How We See The World
November 19, 2020
Deepfakes have only been around for two and a half years – already it’s clear that this newcomer in the misinformation age is likely to bring major disruption.