We chatted to Michael Rubenstein our Head of Africa at Aprio Group about communications trends on the continent. We discovered that these are not too different to trends in other parts of the world.
Navigating the modern reputation landscape can feel like sailing through stormy seas. Factors influencing your brand’s perception can erupt from anywhere, often beyond your control. One negative tweet can lead to a trending hashtag, and headlines can be reshaped in the blink of an eye due to global events or unforeseen crises. So, how do you stay ahead of the curve?
A corporate website portrays the company’s brand to the world and needs to be as informative as possible. A major challenge with corporate websites is catering for all the different audiences that will visit it. While a glitzy website with flashy photos and reams of descriptive paragraphs will impress many people, there are some with very specific needs.
We chatted to Michael Rubenstein our Head of Africa at Aprio Group about communications trends on the continent. We discovered that these are not too different to trends in other parts of the world.
Navigating the modern reputation landscape can feel like sailing through stormy seas. Factors influencing your brand’s perception can erupt from anywhere, often beyond your control. One negative tweet can lead to a trending hashtag, and headlines can be reshaped in the blink of an eye due to global events or unforeseen crises. So, how do you stay ahead of the curve?