Our Insights
May 14, 2025
In strategic communications, we’ve long been taught to craft polished messages, maintain a pristine image, and carefully control the narrative. But in an era where authenticity reigns supreme, is this approach still effective? Or are we missing a critical opportunity to connect more deeply with our teams, clients, and stakeholders?
Imagine a band where the guitarist rushes the solo, the drummer misses the beat, and the singer goes off-key. Instead of rehearsing, they blame the sound mixer, demanding louder volume, slicker effects, or a better microphone to mask the flaws.
December 3, 2024
Navigating the modern reputation landscape can feel like sailing through stormy seas. Factors influencing your brand’s perception can erupt from anywhere, often beyond your control. One negative tweet can lead to a trending hashtag, and headlines can be reshaped in the blink of an eye due to global events or unforeseen crises. So, how do you stay ahead of the curve?
July 30, 2024
In the face of a fresh wave of reported SA and global cyber breaches, Aprio Credence research confirms cyber threats remain at the top of risk registers for SA’s leading companies.
Over many years, Aprio has represented several clients in the resources sector. This sector faces numerous challenges that can negatively impact reputation and long-term success, including labour and community protest action, safety accidents, environmental impacts and activist campaigns, among others.
December 4, 2023
The year has proven to be a tough one for several well-known global corporations that have faced significant reputation crises. From data breaches to unethical behaviour, affected companies have had to navigate the fallout from these incidents, often facing public backlash and a loss of stakeholder trust
July 10, 2023
Despite multiple South African corporates publicly stating in recent months that they were doing contingency planning for a total electricity grid failure scenario, just a third (33%) of South Africa’s biggest companies have electricity supply concerns as a principal risk on their most recent published risk registers.
May 25, 2023
You can take practical, cost-effective steps to build organisational resilience and the ability to work through a crisis with your reputation still largely intact.
December 14, 2022
It’s that time of the year when many marketing and public relations consultants make bold, and frequently highly speculative predictions about trends they think will get some momentum in 2023.
September 26, 2022
While The Economist may have characterised Environment, Social and Governance (ESG) investing in a July 2022 special report as having “turned from an investment craze attracting trillions of dollars on promises to make the world a better place into a source of eye-rolling cynicism”, it seems ESG-related risks are now […]