Tag: Tech Stack
Digital Strategy – Embracing Tech Stacks
December 3, 2024
The demands on corporate communications teams have intensified and we are now expected to juggle a variety of skills that help leadership teams monitor public sentiment, manage crises in real time, engage diverse stakeholders, and deliver data-driven insights. This evolving landscape has prompted a crucial shift: the most effective teams no longer rely on isolated tools – they’re building interconnected technology stacks that amplify their reach and responsiveness. But what exactly is a "tech stack," and why should communications professionals care?